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Coach, inc is a designer, producer, and marketer of a prestige line of handbags, briefcases, luggage, and accessories the company made its reputation selling sturdy leather purses in unchanging, traditional, classic styles, and it remains one of the best-known leather brands in the united states. Prof dr ajit patil is an erudite & accomplished management professional, consummate academician, a prolific writer and a budding researcher he is a production engineer with an mba in marketing from sydenham institute of management studies, university of mumbai. You should also benefit from the in-class group as a kind of “marketing management huddle” to make sure everyone understands “the strategy play” and is prepared to perform individually on the case-study report – not to piggy-back off of others’ ideas or solely socialize with group members. To further enhance instructors’ use of cases in marketing management, we have created an instructor teaching site, which includes: teaching notes: the cases are accompanied by teaching notes written by the case author that are designed to facilitate classroom discussion the teaching notes.
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